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LoomsAI — Modern Minimal Theme Build

LoomsAI
5 weeks
AI SaaS · Technology
Theme Customization
UX Optimization
AI-integrated UI

Services

  • Theme Design
  • UX Optimization
  • Frontend Animation

Deliverables

  • Custom Shopify Theme
  • Responsive Layout
  • Motion UI

Project Overview

LoomsAI needed a conversion-focused Shopify site for their AI-powered SaaS product line.
They wanted a site that felt futuristic yet minimal — showcasing technology with simplicity.


The Challenge

Their existing presence was too generic.
They needed brand differentiation and modern motion language while staying within Shopify's native theme framework.


The Approach

We designed a minimalist, flexible Shopify theme that uses subtle animations to humanize technology.

Process

  1. Design System — Built a minimal visual language aligned with AI aesthetics
  2. Custom Development — Added motion transitions and interactive scroll behavior
  3. Optimization — Reduced load time while maintaining visual polish

Key Features

  • Minimalist UI + Subtle Motion — Calm yet dynamic aesthetic
  • Custom Animations — GSAP-based effects enhancing depth and engagement
  • Scalable Framework — Supports future product and blog expansion

Results & Impact

+21% time-on-site
+15% signup conversion
90+ Lighthouse performance


Technical Stack

Shopify 2.0 Theme
Liquid / JavaScript / GSAP
UX Design / Motion Framework


Client Feedback

"AXM Studio gave our SaaS brand a visual voice — clean, responsive, and delightfully interactive."
LoomsAI Team


Insight

LoomsAI illustrates how minimal design can still feel alive through motion and thoughtful UX.


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